Scale your business, get more referrals from happy clients, and have time to do what you've been saying you'll do for months (or years) with...
AMP—A Motivated Partner
Amory McKay Petersen
I’m not just a virtual assistant—I’m a 5-star real estate transaction coordinator. ⭐⭐⭐⭐⭐
Allow me to take those nitty gritty forms, details, and deadlines off your plate (yuck).
Amory is the best of the best! We work with a lot of transaction coordinators and I've never met one as organized and on top of things as Amory. I would recommend her to all!!
-Spencer Steed, 2022
If you could grow bigger pockets and live—truly live—your wildest dreams, without feeling like a hot mess... would you?
Or would you rather...
continue "multitasking" your way through the day (really just feeling endlessly frazzled)
lose more and more sleep over deadlines & details you need to remember to take care of
keep checking all the business apps on your phone over & over again in fear of missing something
continue stressing over paperwork and signatures and emails, oh my!
"keep on keeping on" as you slowly wear yourself to the bone (let's be real though—if you're here, you already have)
(Uh... yeah, no thanks.)
Well, I've got good news for you.
That wild dream life can be yours—and it's not too good to be true.
Hi!
I'm Amory McKay Petersen.
I wouldn't be surprised if you're a bit like me: you're an entrepreneur at heart and you created your real estate business out of passion, and to seize an opportunity.
I excelled at TC work from the moment I dove in, after only a week of emergency training at a brand new company. I built out the transaction coordination system that the company uses to this day. After just a few years, I became a business owner of my own successful transaction coordination company.
If you are like me, you're passionate about building, growing, creating, and improving your business, self, income, and lifestyle. Isn't that why you got into real estate?
The best part is... you rock at it. So much so that now you're seeking solutions to handle all of the volume on your plate—or in other words, the success you're seeing!
I take the nitty gritty paperwork, details, and deadlines off your plate (yuck) so you can scale your business, get more referrals from happy clients, and have time to do what you've been saying you'll do for months (or years).
✨What I Do for YOU✨
Psst... it's a lot!
Gather Documents
(SAVE YOU TIME)
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Organize and flush out contact info, contract details, and document collection for each transaction, in the management software of your choice (Dotloop, DocuSign, Brokermint, etc)
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Collect seller disclosures & send applicable documents to client for signatures (SPCD, LBPD, etc)
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Closing prep email sent to other agent to ensure no documents have been missed (especially helpful with new construction contracts)
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Home warranty ordered and sent to title
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Courtesy Google folder containing the complete file for download at the end of each transaction, for your personal record keeping
Triple-check Details
(SAVE YOU MONEY)
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Fact check contract details for consistency with MLS and tax data to prevent underwriting hiccups, including spelling and mathematical calculations
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Personalized scheduling for inspections, walkthroughs, and appointments throughout the transaction
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Strategically scheduled & personalized deadline text reminders to you, throughout the transaction, so no balls get dropped
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Follow-up texts with you, as needed, to ensure we’re a seamless team and never miss a beat
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Lender and title check-ins/follow-ups throughout the transaction, including through the clear-to-close process
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Initial CD and settlement statement review for accuracy before closing
Communicate
(SAVE YOU STRESS)
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Group texts with you and your client throughout the transaction for seamless communication and keeping clients informed
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Group texts with you and the other agent & TC throughout the transaction for seamless communication
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Intro email and update emails to client for each deadline in the contract, plus bonus emails surrounding closing
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Intro emails and continued email, text, & phone communication with all parties (lender, title, other agent & TC, etc) throughout the transaction
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Review request to client once the last loose ends are tied up
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Continued communication with client if delayed possession applies
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Continued assistance if disputes arise after possession (seller did not leave property in broom clean condition, contract inclusions removed, etc)
Amory is a true rockstar! I’ve been working with Amory for 3 years and I could not do what I do at the level I do it without her. Her attention to detail and amazing work ethic shines daily. I highly recommend Amory for your transaction coordinating needs.
-Tanya Harris, 2022
Side-by-side Comparison
At AMP, "full service" means everything a standard TC does, plus much more, and higher quality than all the other options you'll find.
Regular TC
AMP
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Open escrow
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General file processing
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Gather documents
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Collect signatures
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Order home warranty
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General closing procedures
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Close out file
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Open escrow
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General file processing
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Gather documents
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Collect signatures
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Order home warranty
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General closing procedures
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Close out file
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Highly customizable service
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Fact-check every detail
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Client email sequence
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Client intro & lending guide
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Client utility/move-in guide
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Daily agent check-ins
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Agent deadline reminders
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Group text with client
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Group text with other agent
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Client review request
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Regular vendor check-ins
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Frequent vendor follow-ups
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Schedule all contract appointments
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Lender/title CD review
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Compliance review
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File round-up at closing
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Delayed possession assistance
Okay, well... why a TC?
Have you ever heard that you have to be a "top producer" to hire a TC? Consider this myth BUSTED.
Even if you're closing one transaction per year, hiring a transaction coordinator for just that deal can save you...
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⌚ TIME: Hiring an awesome TC will save you approximately 5-10 hours per transaction. That's a full work day per week that you could spend prospecting, showing homes, or with your family on a well-earned vacation!
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🤑 MONEY: Contrary to popular belief, a fantastic TC can save you money by helping you dodge fines & fees from legal disasters, having to give up commission due to missed details, or a number of other costly mistakes! You can think of hiring a TC for your transaction as a type of insurance for your 5-figure deal.
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😵 STRESS: Every agent I've ever known has talked about the never-ending struggle of having to "put out fires." If they could just get one step ahead, they could prevent them from happening in the first place! Skilled TCs take proactive steps to prevent fires AND be there when they do come up to take a load off your shoulders—before the flames spread.
Questions Agents Ask Before Saying “Heck yes!” to AMP
Your fees seem expensive. Why do you charge so much?
As many in real estate have experienced at one time or another, you truly get what you pay for. I offer full services, which means I don't skimp out on any details, ever. My services are extensive, comprehensive, tried, and true. My first client signed on with me at a much lower rate than I charge now and, after just a couple of months, was literally begging to pay me more. Since then, my experience has been that my clients are astounded by my high level of service, and ecstatically tell me the fees are 100% worth what they receive in return.
Is listing preparation part of your services?
Yes. In my experience, it's just plain easier to be involved in listing coordination from the beginning than to jump in after someone else has done much of the work. That way, I also have all the information ready to go once your listing goes under contract, so you don't have to gather it and send it to someone twice (ugghh, am I right?). It also tends to be less confusing and overwhelming for the client to have just one person managing their listing experience, from start to finish.
Do listings cost more than buyer transactions?
I charge the same for listings as I do for buyer transactions.
Do I have to pay if my transaction gets cancelled?
Let me be upfront with you. First of all, the answer is unfortunately yes. The Utah Division of Real Estate requires that a licensed assistant be paid a predetermined rate that is not conditioned upon whether or not a transaction closes. In other words, I'm required to charge a fee for a cancelled transaction.
However, the cost of each transaction, including cancellations, is still fair to you. If I could charge the simple way, my fee would be $650 per closing. Since that's not allowed, I used some simple math to come up with my fee per transaction. It goes like this: Statistically, about 25% of transactions cancel. If you send me 4 transactions, it's likely that 1 of them will cancel and 3 will close. At $650 per closing, this would have added up to $1,950. Instead, let's divide that by 4 so you're paying the same amount for all 4 transactions, regardless of whether they closed (per regulation). That divides out to $487.50 per transaction. To make it simple, I charge $475 per transaction, so for all 4 of those files, you end up paying $1,900. Or if you have a really good streak and none of them cancel, you've just saved $175 per transaction. A bit of a discount if you ask me! ;)
Before you make up your mind, just imagine...
Your hubby's (or wifey's) birthday is coming up and you've always wanted to take them to your dream vacation spot as a present.
You brush off the thought. That's for the future, you tell yourself. You know, when you have enough time and money.
Then it hits you. You DO have enough time and money. Since you hired AMP, you've been able to take your business to the next level, grow deeper pockets, and have some much-needed time to unravel and refocus.
It's time for your dreams to come true.
Well, let's face it
You know your business is ready to be taken to the next level, but your brain is fried to a crisp and just the thought of putting more effort into it makes you want to, like, pass out on the floor.
